In 2015, Coachella Valley Music and Arts Festival brought in more than $84 million and attendees tweeted about it over 30 million times in the first weekend alone. Each year, the festival tends to outdo itself and 2016 was no different.
Guests soaked up the sun and pool time during the Las Vegas #WHHSH Pool Party at the Ingleside Inn in Palm Springs, California.
The Activation on the news.
São Paulo, Brazil.