Coors Altitude interactive video - an ‘interactive, branded music video’ using a remix of Young Empires ‘So Cruel’ for the launch of Molson Coors’ newest beer, Coors Altitude. The User is able to scroll through 7 different levels of the music video as the song progresses.
“The site resulted in more than 124 million digital impressions across multiple channels and there have been approx. 950,000 views of the socruel.ca website since the launch.”
São Paulo, Brazil.